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According to one of the top web developers in Pune, servers keep track of website traffic activity and log each “hit” (visitor) that a page receives. A “session” is a visit to a website during which time you may look at several pages and do actions.

The success and higher ranking of a website is dependent on the traffic it receives traffic. Someone who builds a website as a hobby or a pastime (for instance, a travel blogger) may not be very attentive or concerned about their traffic. Nonetheless, for companies and organizations, comprehending internet traffic and finding approaches to enhance it is essential for steady expansion. In this article, we’ll learn all there is to know about website traffic from the one of the best web design companies in Pune. Keep reading to learn more.

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Importance Of Website Traffic

Below are the two most important pointers that represent the importance of website traffic, according to the top web developers in pune:


In order to get more conversions and generate sales using digital marketing campaigns, there must be a qualified audience attracted to the site. To increase your company’s sales and your site’s ranking, you must have competitive conversion rates.

Build Brand Quality With Clientele

Customers usually stick to companies they have confidence in and are familiar with. By being in touch with your clientele about your products and services, you can remind your devoted customers to buy from you.

What are different types of Website Traffic?

Here’s the different types of website traffic explained in brief by professional web developers in pune:
Organic Traffic. The users who visit websites by searching them up online on web browsers like, bing, google, etc.

1.Paid Traffic

Paid traffic is the traffic that is produced and circulated by pay-per-click (PPC) ads on social media and other digital marketing platforms.

2.Referral Traffic

Referral traffic is where users come to visit your website via a link from a blog or forum operated by a different company or other such third-party channels.

3.Direct Traffic

This reflects visitors who found your website by putting its URL into the address bar or who bookmarked it.

4.Email Marketing

Programs that provide you with information on the traffic generated, such as opening rates, click-through rates, total clicks, unique click-through rates, and delivery rates, carry out this task.

5.Social Media Network

This is any internet traffic brought about by people visiting your site as a result of posts on social networking sites like Facebook, Instagram, etc.

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What is Traffic Quality?

Along with the quantity of hits, overall quality of traffic is crucial. The term “quality” describes how beneficial that traffic will be to your site and may be assessed using a variety of criteria, such as the quantity of conversions that are occurring. The most crucial factors that have a big impact on traffic quality are search engine outcomes, banner ads, email campaigns, links, and referrals.

There is a difference between organic and paid traffic when it comes to search engines. All website visitors who arrive via unpaid search results are referred to as organic traffic. Every website needs this kind of traffic, which is directly impacted by the caliber of your content & SEO tactics.

How Can I Increase My Website Traffic?

1.Focus On Keywords

People use keywords to enter words and phrases into search engines, and unlike what you may expect, some terms are searched more frequently than others. Therefore, focusing on strategic use of keywords in your content can prove to be quite effective. There are even different tricks to using keywords in certain places in your entire content. The title of your blog, the body of your content, the first 100 words of your content, etc are some of the examples.

2.Optimize Loading Speeds For Your Pages

Your bounce rate is going to be quite high if your website takes a very long time to load. With the webpage experience update, speed is now much more important as a ranking criteria. You will need to ensure that all aspects of your website’s pages, including picture file sizes, page layout, plugins, etc are optimized well.

3.Prioritize User Experience

Nowadays, handsets and mobile devices receive more traffic than desktop computers. Therefore, forcing users to pinch and scroll to navigate your website will eventually contribute to less traffic.

4.Post Fresh Content

Content uniqueness is a performance criterion, and even the most frequently updated content writing eventually loses its appeal. You’d be shocked how much a content revamp may accomplish, even if your piece is still appearing on the very first page of Google.


To summarize, website traffic is the core of digital marketing campaigns. Thus, incorporating different strategies to gain more traffic will set you ahead of your competitors as well. Finally, if you wish to learn more about website traffic and other such digital marketing techniques, check out Polyscripts. We’re a Pune-based web design company popular for our competitive digital marketing strategies to help grow businesses. Visit our website to learn more.

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